Press & Media Kits

Connect with new audiences

Getting your music on streaming services is one thing, but it’s a whole other game to get it heard by an engaged audience. That’s where pitching comes in - writing about your song in a way that differentiates it will set you apart and, if you can get a placement, you’ll be well on your way to bolstering your listener count.

The goal is to get the journalist or editor you're reaching out to interested in featuring your track. However, simply contacting the media will not guarantee coverage. You have to persuade the journalist that your music is newsworthy. Pitching is a skill that requires creative thinking, influential communication skills, and knowing how your music benefits the media and the audience.

PR professionals typically pitch to reporters, editors, bloggers, and social media influencers. Pitches can take place via email, phone calls, and increasingly through Twitter. The channel you choose for your pitch depends upon the intended individual’s preference.

A successful media pitch is one of the most important tools you'll need to put into play when trying to obtain media coverage.